Every business moves through seasons: creation, growth, maturity, and reinvention. Recognizing which one you’re in allows you to acting accordingly.

When business slows, it’s easy to double down on action: new tools, new offers, more marketing. But sometimes the reason you’re stuck isn’t what you think. After running my e-commerce business for over 20 years, sales began to slow. The smooth s ailing I experienced really dropped off. I knew I had to do something to fix it and I felt a slight panic to do so before things got really bad. Here's what "attacking the problem" looked like for me: I ran more promotions, dropped p

Most business founders think a website is their first must-have. But what if you don’t actually need one? At High Tide Partners, we’ve seen plenty of businesses waste time, money, and energy building sites that don’t serve them. It's true that some business models thrive better without a website at all. Here’s how to know if that’s you, and what to do instead.

If your days are full but your progress feels flat, it’s not effort that’s missing, it’s clarity. See how one founder simplified her offers, focused her marketing, and started making confident decisions again.