When business slows, it’s easy to double down on action: new tools, new offers, more marketing. But sometimes the reason you’re stuck isn’t what you think. After running my e-commerce business for over 20 years, sales began to slow. The smooth s ailing I experienced really dropped off. I knew I had to do something to fix it and I felt a slight panic to do so before things got really bad. Here's what "attacking the problem" looked like for me: I ran more promotions, dropped p